{"id":3305,"date":"2020-01-24T15:43:40","date_gmt":"2020-01-24T12:43:40","guid":{"rendered":"http:\/\/hqsoftwarelab.com\/?post_type=portfolio&#038;p=3305"},"modified":"2025-03-20T11:03:59","modified_gmt":"2025-03-20T08:03:59","slug":"real-time-bidding-platform-to-improve-advertising-campaigns","status":"publish","type":"portfolio","link":"https:\/\/hqsoftwarelab.com\/portfolio\/real-time-bidding-platform-to-improve-advertising-campaigns\/","title":{"rendered":"Real-Time Bidding Platform to Improve Advertising Campaigns"},"content":{"rendered":"\n<section class=\"light-gray-bg section-padding-highlights\">\r\n      <div class=\"container container-small\">\r\n        <h2 class=\"h2\">Highlights <\/h2>\r\n        <p><\/p>\n<ul class=\"hq-list\">\n<li><span class=\"fontstyle0\">An additional revenue channel for the customer (Tinkoff Bank) <\/span><\/li>\n<li><span class=\"fontstyle0\">Attracting loyal customers from a 5-million pool of card holders<\/span><\/li>\n<li><span class=\"fontstyle0\">Managing and tailoring advertising campaigns <\/span> <\/li>\n<\/ul>\n        <div class=\"row technologies-used\">\r\n          <div class=\"col\">\r\n            <div class=\"technologies-used__col\">\r\n              <p><span>Technologies Used:<\/span> PHP, MySQL, jQuery, Symfony, C++, Highcharts Library, REST API, Big Data<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"col-auto\">\r\n                          <div class=\"technologies-used__col\"><p><span>Methodology:<\/span> Agile<\/p><\/div>\r\n                        <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\n\n<section class=\"section text-block\">\r\n      <div class=\"container container-small\">\r\n        <h2>Customer<\/h2>\n<p>The Bank is one of the leading providers of financial services to 5+ million clients. What differs the customer from other banks is that it operates entirely online. Delivering its services through an innovative remote platform, the Bank is the world&rsquo;s largest digital bank, as measured by the number of customers.<\/p>\n<style>\n    .portfolioSwiper-image {\n        object-fit: cover;\n        display: block;\n        margin-left: auto;\n        margin-right: auto;\n        \/*height: 100%;*\/\n    }\n    @media (max-width: 767px) {\n        .portfolioSwiper-image {\n            object-fit: cover;\n            display: block;\n            margin-left: auto;\n            margin-right: auto;\n            \/*height: 100%;*\/\n        }\n    }\n<\/style>\n<div class=\"swiper portfolioSwiper\" style=\"max-width: unset;\">\n    <div class=\"swiper-wrapper\">\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/photo_2025-09-19_10-02-31.jpg\" alt=\"photo 2025 09 19 10 02 31 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"sas\">\n                <img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/1_240827.jpg\" alt=\"1 240827 -\" title=\"\">\n            <\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/2_240724.jpg\" alt=\"2 240724 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/3_240125.jpg\" alt=\"3 240125 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/4_230616.jpg\" alt=\"4 230616 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/5_220815.jpg\" alt=\"5 220815 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/6_210625.jpg\" alt=\"6 210625 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/7_210618.jpg\" alt=\"7 210618 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"swiper-pagination\"><\/div>\n<\/div>\n<h2>Need<\/h2>\n<p>The customer turned to HQSoftware to develop a <a href=\"\/solutions\/marketing-advertising\/\">custom adtech solution<\/a> &ndash; a real-time bidding platform to aid federal retail chains, local businesses, and online shops in boosting brand recognition, reaching out to core audience, and enabling an efficient conversion funnel.<\/p>\n<blockquote class=\"blockquote-bg\" style=\"background-image: url('\/wp-content\/themes\/hq\/images\/11.svg');color: white; background-repeat: no-repeat;background-size: cover;\">\n    <div class=\"row flex-column-reverse flex-md-row\">\n        <div class=\"col-md-4 mb-3\">\n            <p><img decoding=\"async\" style=\"max-width: 50%;\" src=\"\/wp-content\/themes\/hq\/images\/Vika%20Rokash-photoaidcom-cropped.png\" alt=\"Vika Rokash photoaidcom cropped -\" title=\"\"><\/p>\n        <\/div>\n        <div class=\"col-md-8 mb-4 mb-md-4 pl-md-5 d-flex flex-column justify-content-between\">\n            <div class=\"h3\">Looking for similar solutions or something unique to your needs?<\/div>\n            <p>Contact us today! We&rsquo;re happy to explore your needs!<\/p>\n        <\/div>\n    <\/div>\n    <div class=\"row\">\n        <div class=\"col-md-4\">\n            <p>\n                <strong>Victoria Rokash<\/strong><br>\n                Business Development Manager\n            <\/p>\n        <\/div>\n        <div class=\"col-md-8 d-flex align-items-end mt-4 mt-md-0 pl-md-5\">\n            <a class=\"btn btn-primary btn-view-all prototype-btn-text\" href=\"\/contact-us\/\">Get in touch<\/a>\n        <\/div>\n    <\/div>\n<\/blockquote>\n<h2>Solution<\/h2>\n<p>Developed by HQSoftware, the System comprises three interconnected solutions: a demand-side platform (DSP), a supply-side platform (SSP), and a data management platform (DMP).<\/p>\n<p>Using the Symfony framework for backend and jQuery for frontend, our team designed a demand-side platform responsible for providing access to multiple sources of inventory (advertising banners, videos, etc.). The platform allows for streamlining ad operations with applications that facilitate both workflows and report building. Enabling synergy across advertising campaigns, the solution also makes it possible to determine the value of an individual impression in real-time based on user history.<\/p>\n<p>With the same underlying technology stack, a supply-side platform was delivered to furnish users with an instrument capable of managing multiple advertising networks and tailoring campaigns to the organization&rsquo;s needs.<\/p>\n<p>A data management platform&mdash;Backbone.js at the front-end core&mdash;was developed to provide detailed data about the targeted audience and help to better identify it and improve the conducted campaigns.<\/p>\n<p>To ensure the delivered platforms&mdash;as well as each new, introduces feature&mdash;work appropriately, engineers at HQSoftware covered them with unit tests.<\/p>\n<p>Employing the SSL protocols, our developers ensured security.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2020\/02\/23-2.png\" alt=\"23 2 -\" width=\"537\" height=\"537\" title=\"\"><\/p>\n<h2>Outcome<\/h2>\n<p>Partnering with HQSoftware to get an additional revenue channel, our client developed a real-time bidding system that allows retail chains \/ local businesses \/ online shops to attract loyal clients from a 5-million pool of the bank&rsquo;s cardholders.<\/p>\n<p>Using deep <a href=\"https:\/\/hqsoftwarelab.com\/solutions\/data-analytics\/machine-learning\/\">machine learning technologies<\/a>, the advertising platform ensures efficiency of identifying target audience enabling selection across such parameters as:<\/p>\n<ul>\n<li>clientele geolocation (e.g., a customer lives or works in the neighborhood of retail chain&rsquo;s departments);<\/li>\n<li>clientele interests (e.g., customer regular expenses accrue to the same products\/services offered by a retail chain or an online shop on the Bank&rsquo;s program);<\/li>\n<li>clientele income (how much money a customer usually spends on the goods offered by members of the Bank&rsquo;s program);<\/li>\n<li>clientele preferences regarding competitors.<\/li>\n<\/ul>\n<p>As a result, the system tracks user&rsquo;s activity on their affiliated websites, collects the data into a big data storage, creates 3D user profiles based on the behavior and shows highly targeted ads.<\/p>\n<hr>\n<p>Have a similar project in mind? <a href=\"https:\/\/hqsoftwarelab.com\/contact-us\/\">Contact us to get a free quote.<\/a><\/p>\n      <\/div>\r\n    <\/section>\n\n\r\n<section class=\"section-news\">\r\n      <div class=\"container\">\r\n        <div class=\"section-top text-center\">\r\n          <h2 class=\"h2 section-title\">Check Out Other Works<\/h2>\r\n          <p>See How We Approach Business Objectives\r\n\r\n<\/p>\r\n        <\/div>\r\n        <div class=\"row section-news-row\">\r\n\r\n\r\n      <div class=\"col-md-4 section-news-item\">\r\n          <div class=\"section-news-item__inner \">\r\n              <a href=\"https:\/\/hqsoftwarelab.com\/portfolio\/ar-vr-developing-augmented-reality-platform-marketers-creatives\/\" class=\"section-news-item__link\"><\/a>\r\n              <div class=\"section-news-item__img\">\r\n                  <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Banner.-AR-Platform-for-Marketers-and-Creatives_-5x-Increase-in-Engagement-353x235.png\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Banner.-AR-Platform-for-Marketers-and-Creatives_-5x-Increase-in-Engagement-726x482.png 2x\" alt=\"Banner. AR Platform for Marketers and Creatives  5x Increase in Engagement 353x235 -\" title=\"\">\r\n              <\/div>\r\n              <div class=\"section-news-item__top\">\r\n                  <div class=\"section-news-item__top-left\">\r\n                      <a href=\"https:\/\/hqsoftwarelab.com\/industry\/augmented-virtual-reality\/\" class=\"section-news-item__category\">AR\/VR<\/a>\r\n                  <\/div>\r\n                  <span class=\"section-news-item__readmore hq-readmore icon-arrow-right-i\"><\/span>\r\n              <\/div>\r\n              <div class=\"h3 section-news-item__bottom\">AR Platform for Marketers and Creatives: 5x Increase in Engagement<\/div>\r\n          <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"col-md-4 section-news-item\">\r\n          <div class=\"section-news-item__inner \">\r\n              <a href=\"https:\/\/hqsoftwarelab.com\/portfolio\/developing-a-system-that-improves-customer-service-of-s7-airlines\/\" class=\"section-news-item__link\"><\/a>\r\n              <div class=\"section-news-item__img\">\r\n                  <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Customer-Service-for-S7-Airlines-353x235.jpg\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Customer-Service-for-S7-Airlines-726x482.jpg 2x\" alt=\"Customer Service for S7 Airlines 353x235 -\" title=\"\">\r\n              <\/div>\r\n              <div class=\"section-news-item__top\">\r\n                  <div class=\"section-news-item__top-left\">\r\n                      <a href=\"https:\/\/hqsoftwarelab.com\/industry\/marketing-and-pr\/\" class=\"section-news-item__category\">Marketing &amp; PR<\/a>\r\n                  <\/div>\r\n                  <span class=\"section-news-item__readmore hq-readmore icon-arrow-right-i\"><\/span>\r\n              <\/div>\r\n              <div class=\"h3 section-news-item__bottom\">Developing a System That Improves Customer Service of S7 Airlines<\/div>\r\n          <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"col-md-4 section-news-item\">\r\n          <div class=\"section-news-item__inner \">\r\n              <a href=\"https:\/\/hqsoftwarelab.com\/portfolio\/ar-vr-sales-department-business-card\/\" class=\"section-news-item__link\"><\/a>\r\n              <div class=\"section-news-item__img\">\r\n                  <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Banner.-AR-Sales-Department-Business-Card_-18-Higher-Conversion-Rate-353x235.png\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Banner.-AR-Sales-Department-Business-Card_-18-Higher-Conversion-Rate-726x482.png 2x\" alt=\"Banner. AR Sales Department Business Card  18 Higher Conversion Rate 353x235 -\" title=\"\">\r\n              <\/div>\r\n              <div class=\"section-news-item__top\">\r\n                  <div class=\"section-news-item__top-left\">\r\n                      <a href=\"https:\/\/hqsoftwarelab.com\/industry\/augmented-virtual-reality\/\" class=\"section-news-item__category\">AR\/VR<\/a>\r\n                  <\/div>\r\n                  <span class=\"section-news-item__readmore hq-readmore icon-arrow-right-i\"><\/span>\r\n              <\/div>\r\n              <div class=\"h3 section-news-item__bottom\">AR Sales Department Business Card: 16% Higher Conversion Rate<\/div>\r\n          <\/div>\r\n      <\/div>\r\n\r\n              <\/div>\r\n                          <\/div>\r\n<\/section>\n\n\n\n<section class=\"section your-project\">\r\n    <div class=\"anchor-consultation\" id=\"consultation\"><\/div>\r\n  <div class=\"container\">\r\n    <div class=\"row\">\r\n      <div class=\"col-md-7\">\r\n        <div class=\"your-project__left\">\r\n          <div class=\"h2 your-project__title\">Kick Off With Your Project Today<\/div>\r\n          <p>\n<\/p><div class=\"wpcf7 no-js\" id=\"wpcf7-f13037-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"13037\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/portfolio\/3305#wpcf7-f13037-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"13037\"><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\"><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\"><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13037-o1\"><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\"><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\">\n<\/fieldset>\n<div class=\"row\">\n<input class=\"wpcf7-form-control wpcf7-hidden client-id-ga\" value=\"\" type=\"hidden\" name=\"client-id-ga\">\n\t<div class=\"col-md-6 your-project-form__line\">\n\t\t<p><label>Your Name<span style=\"font-weight: bold; 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font-size: 16px;\">*<\/span>Required Fields<\/small>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-12\">\n\t\t<div class=\"fl_upld\">\n\t\t\t<div class=\"file-attach fl_upld-inner\">\n\t\t\t\t<div class=\"button fl_upld-attach\">\n\t\t\t\t\t<p>Attach File<span class=\"wpcf7-form-control-wrap\" data-name=\"multilinefile-55\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file button\" accept=\".jpg,.jpeg,.png,.bmp,.tiff,.tif,.gif,.pdf,.doc,.docx,.odt,.rtf,.txt,.xlsx,.xls,.ppt,.pptx,.zip,.rar,.7z\" aria-invalid=\"false\" type=\"file\" name=\"multilinefile-55\"><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"selected\">\n\t\t\t\t<\/div>\n\t\t\t\t<p><button type=\"button\" class=\"remove-file resetLink icon-close-i\"><\/button>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-5\">\n\t\t\t\t<div class=\"checkboxes\">\n\t\t\t\t\t<div class=\"custom-control custom-checkbox\">\n\t\t\t\t\t\t<p><input type=\"checkbox\" name=\"nda\" id=\"nda\" class=\"custom-control-input\"><label class=\"custom-control-label\" for=\"nda\">NDA required<\/label>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"custom-control custom-checkbox\">\n\t\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"accept_privacy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accept_privacy\" value=\"1\" class=\"accept_privacy\" id=\"accept_privacy\" aria-invalid=\"false\"><span class=\"wpcf7-list-item-label\"><span>I accept your <\/span><a href=\"\/privacy-policy\/\" target=\"_blank\">privacy policy<\/a><span style=\"font-weight: bold; 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}, 100); });<\/script> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-2943929164\"> <style>#cf-turnstile-cf7-2943929164 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-2943929164')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-2943929164');},1000)}})})});<\/script> <\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-5 your-project-form__line align-self-end text-center text-md-right\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary your-project-form__btn turnstile-kick-btn\" type=\"submit\" value=\"Get Started Now\">\n\t\t<\/p>\n\t<\/div>\n<\/div><input type=\"hidden\" class=\"wpcf7-pum\" value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}'><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n        <\/div>\r\n      <\/div>\r\n      <div class=\"col-md-5 d-none d-md-flex flex-column\">\r\n        <div class=\"seo-block\">\r\n          <p class=\"seo-block__text text-center\">We are open to seeing your business needs and determining the best solution. Complete this form, and receive a free personalized proposal from your dedicated manager.<\/p>\r\n\r\n                            <div class=\"seo-block__image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/ava1@2.jpg\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/ava1@2.jpg 2x\" alt=\"ava1@2 -\" title=\"\">\r\n                <\/div>\r\n                <p class=\"seo-block__name\">Sergei Vardomatski<\/p>\r\n                <p class=\"seo-block__position\">Founder<\/p>\r\n            \r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\n","protected":false},"template":"","meta":{"_acf_changed":true},"industry":[41],"technologies_taxonomy":[12,51,52,53,87,135,175,176],"class_list":["post-3305","portfolio","type-portfolio","status-publish","hentry","industry-marketing-and-pr","technologies_taxonomy-php-development-services","technologies_taxonomy-mysql","technologies_taxonomy-jquery","technologies_taxonomy-symfony","technologies_taxonomy-c-plus-plus","technologies_taxonomy-highcharts","technologies_taxonomy-rest-api","technologies_taxonomy-big-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v26.7) - 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