{"id":5909,"date":"2020-03-10T15:31:00","date_gmt":"2020-03-10T12:31:00","guid":{"rendered":"http:\/\/hqsoftwarelab.com\/?post_type=portfolio&#038;p=5909"},"modified":"2025-08-13T11:46:43","modified_gmt":"2025-08-13T08:46:43","slug":"optimizing-and-customizing-e-commerce-platform","status":"publish","type":"portfolio","link":"https:\/\/hqsoftwarelab.com\/portfolio\/optimizing-and-customizing-e-commerce-platform\/","title":{"rendered":"Optimizing and Customizing an E-Commerce Platform"},"content":{"rendered":"\n<section class=\"light-gray-bg section-padding-highlights\">\r\n      <div class=\"container container-small\">\r\n        <h2 class=\"h2\">Highlights <\/h2>\r\n        <p><\/p>\n<ul class=\"hq-list\">\n<li>The developed solution is utilized by four leading retail chains with 2+ million online customers in Finland.<\/li>\n<li>The platform allows for easily customizing mission-critical functionality to the needs of businesses.<\/li>\n<li>The system offers a mature ecosystem for interacting with end users and delivers satisfying shopping experience.<\/li>\n<\/ul>\n        <div class=\"row technologies-used\">\r\n          <div class=\"col\">\r\n            <div class=\"technologies-used__col\">\r\n              <p><span>Technologies Used:<\/span> React, Go, HTML5, CSS3, REST API, JSON, Redux Saga, SCSS<\/p>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"col-auto\">\r\n                          <div class=\"technologies-used__col\"><p><span>Methodology:<\/span> Agile<\/p><\/div>\r\n                        <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\n\n<section class=\"section text-block\">\r\n      <div class=\"container container-small\">\r\n        <h2>Customer<\/h2>\n<p>Based in Finland, the company is a provider of e-commerce solutions for retail. The products offered by the customer enable businesses to deliver an ecosystem with a transparent and convenient online shopping experience, elaborate marketing strategy, and advanced recommendations.<\/p>\n<style>\n    .portfolioSwiper-image {\n        object-fit: cover;\n        display: block;\n        margin-left: auto;\n        margin-right: auto;\n        \/*height: 100%;*\/\n    }\n    @media (max-width: 767px) {\n        .portfolioSwiper-image {\n            object-fit: cover;\n            display: block;\n            margin-left: auto;\n            margin-right: auto;\n            \/*height: 100%;*\/\n        }\n    }\n<\/style>\n<div class=\"swiper portfolioSwiper\" style=\"max-width: unset;\">\n    <div class=\"swiper-wrapper\">\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/photo_2025-09-19_10-02-31.jpg\" alt=\"photo 2025 09 19 10 02 31 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"sas\">\n                <img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/1_240827.jpg\" alt=\"1 240827 -\" title=\"\">\n            <\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/2_240724.jpg\" alt=\"2 240724 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/3_240125.jpg\" alt=\"3 240125 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/4_230616.jpg\" alt=\"4 230616 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/5_220815.jpg\" alt=\"5 220815 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/6_210625.jpg\" alt=\"6 210625 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div><img decoding=\"async\" class=\"portfolioSwiper-image\" loading=\"eager\" src=\"\/wp-content\/themes\/hq\/images\/7_210618.jpg\" alt=\"7 210618 -\" title=\"\"><\/div>\n            <div class=\"swiper-slide-text\">\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"swiper-pagination\"><\/div>\n<\/div>\n<h2>Need<\/h2>\n<p>When the customer turned to HQSoftware, it had a legacy Ruby-based platform. Due to the outdated technology stack, it was difficult to maintain and develop new functionality.<\/p>\n<p>The customer seeked assistance in delivering a set of business-critical modules and a new user interface with a modern stack of technologies. Collaborating with HQSoftware, the customer aimed at optimizing the existing system to the needs of retail industry and improving customization capabilities for each particular business.<\/p>\n<blockquote class=\"blockquote-bg\" style=\"background-image: url('\/wp-content\/themes\/hq\/images\/11.svg');color: white; background-repeat: no-repeat;background-size: cover;\">\n    <div class=\"row flex-column-reverse flex-md-row\">\n        <div class=\"col-md-4 mb-3\">\n            <p><img decoding=\"async\" style=\"max-width: 50%;\" src=\"\/wp-content\/themes\/hq\/images\/Vika%20Rokash-photoaidcom-cropped.png\" alt=\"Vika Rokash photoaidcom cropped -\" title=\"\"><\/p>\n        <\/div>\n        <div class=\"col-md-8 mb-4 mb-md-4 pl-md-5 d-flex flex-column justify-content-between\">\n            <div class=\"h3\">Looking for similar solutions or something unique to your needs?<\/div>\n            <p>Contact us today! We&rsquo;re happy to explore your needs!<\/p>\n        <\/div>\n    <\/div>\n    <div class=\"row\">\n        <div class=\"col-md-4\">\n            <p>\n                <strong>Victoria Rokash<\/strong><br>\n                Business Development Manager\n            <\/p>\n        <\/div>\n        <div class=\"col-md-8 d-flex align-items-end mt-4 mt-md-0 pl-md-5\">\n            <a class=\"btn btn-primary btn-view-all prototype-btn-text\" href=\"\/contact-us\/\">Get in touch<\/a>\n        <\/div>\n    <\/div>\n<\/blockquote>\n<h2>Solution<\/h2>\n<p>The delivered solution enables end users to create an account by employing which they can choose and buy thousands of available goods online. It is possible to select between convenient delivery addresses and time slots. For this purposes, engineers at HQSoftware developed a user friendly interface and a set of the following mission-critical modules:<\/p>\n<ul>\n<li>login<\/li>\n<li>sign up<\/li>\n<li>token storing<\/li>\n<li>a product card<\/li>\n<li>delivery time and place<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5914 size-medium\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/03\/e-commerce-mobile-app-159x300.jpg\" alt=\"e commerce mobile app 159x300 -\" width=\"159\" height=\"300\" title=\"\" srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/03\/e-commerce-mobile-app-159x300.jpg 159w, https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/03\/e-commerce-mobile-app.jpg 318w\" sizes=\"auto, (max-width: 159px) 100vw, 159px\"><\/p>\n<p>In the product card, our developers made it possible to provide a detailed list of ingredients, energy value, availability in stock, etc. As different retail businesses may have a varying structure of a product card, experts at HQSoftware simplified the customization of it.<\/p>\n<p>A legacy platform utilized a third-party system, which helped end users to find the closest shop in the neighborhood. However, it did not work correctly and returned similar addresses across the country rather than what was expected. To fix this issue, our team made a research of the alternative services on the market and delivered an integration with an optimal solution.<\/p>\n<h2>Outcome<\/h2>\n<p>Partnering with HQSoftware, the customer optimized the existing platform to the needs of retail industry. By improving customization across mission-critical functionality, the company was able to build a competitive business ecosystem and deliver satisfying business experience.<\/p>\n<p>At the moment, four leading retails chains with more than two million online buyers in Finland employ the developed solution.<\/p>\n      <\/div>\r\n    <\/section>\n\n\r\n<section class=\"section-news\">\r\n      <div class=\"container\">\r\n        <div class=\"section-top text-center\">\r\n          <h2 class=\"h2 section-title\">Check Out Other Works<\/h2>\r\n          <p>See How We Approach Business Objectives\r\n\r\n<\/p>\r\n        <\/div>\r\n        <div class=\"row section-news-row\">\r\n\r\n\r\n      <div class=\"col-md-4 section-news-item\">\r\n          <div class=\"section-news-item__inner \">\r\n              <a href=\"https:\/\/hqsoftwarelab.com\/portfolio\/ar-vr-rethinking-e-commerce-with-a-virtual-fitting-room-on-mobile\/\" class=\"section-news-item__link\"><\/a>\r\n              <div class=\"section-news-item__img\">\r\n                  <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2021\/04\/Banner.-Virtual-Fitting-Room-on-Mobile_-30-Reduction-in-Returns-353x235.png\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2021\/04\/Banner.-Virtual-Fitting-Room-on-Mobile_-30-Reduction-in-Returns-726x482.png 2x\" alt=\"Banner. Virtual Fitting Room on Mobile  30 Reduction in Returns 353x235 -\" title=\"\">\r\n              <\/div>\r\n              <div class=\"section-news-item__top\">\r\n                  <div class=\"section-news-item__top-left\">\r\n                      <a href=\"https:\/\/hqsoftwarelab.com\/industry\/augmented-virtual-reality\/\" class=\"section-news-item__category\">AR\/VR<\/a>\r\n                  <\/div>\r\n                  <span class=\"section-news-item__readmore hq-readmore icon-arrow-right-i\"><\/span>\r\n              <\/div>\r\n              <div class=\"h3 section-news-item__bottom\">Virtual Fitting Room on Mobile: 30% Reduction in Returns<\/div>\r\n          <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"col-md-4 section-news-item\">\r\n          <div class=\"section-news-item__inner \">\r\n              <a href=\"https:\/\/hqsoftwarelab.com\/portfolio\/online-trading-platform-for-citibank-and-bank-of-america\/\" class=\"section-news-item__link\"><\/a>\r\n              <div class=\"section-news-item__img\">\r\n                  <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Online-trading-platform-353x235.jpg\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/Online-trading-platform-726x482.jpg 2x\" alt=\"Online trading platform 353x235 -\" title=\"\">\r\n              <\/div>\r\n              <div class=\"section-news-item__top\">\r\n                  <div class=\"section-news-item__top-left\">\r\n                      <a href=\"https:\/\/hqsoftwarelab.com\/industry\/finance\/\" class=\"section-news-item__category\">Finance<\/a>\r\n                  <\/div>\r\n                  <span class=\"section-news-item__readmore hq-readmore icon-arrow-right-i\"><\/span>\r\n              <\/div>\r\n              <div class=\"h3 section-news-item__bottom\">Online Trading Platform for Citibank and Bank of America: Unparalleled Speed and Excellent Trading Experiences<\/div>\r\n          <\/div>\r\n      <\/div>\r\n\r\n              <\/div>\r\n                          <\/div>\r\n<\/section>\n\n\n\n<section class=\"section your-project\">\r\n    <div class=\"anchor-consultation\" id=\"consultation\"><\/div>\r\n  <div class=\"container\">\r\n    <div class=\"row\">\r\n      <div class=\"col-md-7\">\r\n        <div class=\"your-project__left\">\r\n          <div class=\"h2 your-project__title\">Kick Off With Your Project Today<\/div>\r\n          <p>\n<\/p><div class=\"wpcf7 no-js\" id=\"wpcf7-f13037-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"13037\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/portfolio\/5909#wpcf7-f13037-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"13037\"><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\"><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\"><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13037-o1\"><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\"><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\">\n<\/fieldset>\n<div class=\"row\">\n<input class=\"wpcf7-form-control wpcf7-hidden client-id-ga\" value=\"\" type=\"hidden\" name=\"client-id-ga\">\n\t<div class=\"col-md-6 your-project-form__line\">\n\t\t<p><label>Your Name<span style=\"font-weight: bold; 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font-size: 16px;\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-7 your-project-form__line mb-sm-30\">\n\t\t<div class=\"turnstile-kick\">\n\t\t\t<p><\/p><div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-2863772992\" class=\"cf-turnstile\" data-callback=\"turnstileCF7Callback\" data-sitekey=\"0x4AAAAAABAHYcatADuFynKx\" data-theme=\"light\" data-language=\"auto\" data-size=\"flexible\" data-retry=\"auto\" data-retry-interval=\"1000\" data-refresh-expired=\"auto\" data-action=\"contact-form-7\" data-appearance=\"always\"><\/div> <style>.wpcf7-submit { pointer-events: none; opacity: 0.5; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\", function() { setTimeout(function(){ var e=document.getElementById(\"cf-turnstile-cf7-2863772992\"); e&&!e.innerHTML.trim()&&(turnstile.remove(\"#cf-turnstile-cf7-2863772992\"), turnstile.render(\"#cf-turnstile-cf7-2863772992\", {sitekey:\"0x4AAAAAABAHYcatADuFynKx\"})); }, 100); });<\/script> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-2863772992\"> <style>#cf-turnstile-cf7-2863772992 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-2863772992')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-2863772992');},1000)}})})});<\/script> <\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-5 your-project-form__line align-self-end text-center text-md-right\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary your-project-form__btn turnstile-kick-btn\" type=\"submit\" value=\"Get Started Now\">\n\t\t<\/p>\n\t<\/div>\n<\/div><input type=\"hidden\" class=\"wpcf7-pum\" value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}'><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n        <\/div>\r\n      <\/div>\r\n      <div class=\"col-md-5 d-none d-md-flex flex-column\">\r\n        <div class=\"seo-block\">\r\n          <p class=\"seo-block__text text-center\">We are open to seeing your business needs and determining the best solution. Complete this form, and receive a free personalized proposal from your dedicated manager.<\/p>\r\n\r\n                            <div class=\"seo-block__image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/ava1@2.jpg\" loading=\"lazy\" data-srcset=\"https:\/\/hqsoftwarelab.com\/wp-content\/uploads\/2020\/01\/ava1@2.jpg 2x\" alt=\"ava1@2 -\" title=\"\">\r\n                <\/div>\r\n                <p class=\"seo-block__name\">Sergei Vardomatski<\/p>\r\n                <p class=\"seo-block__position\">Founder<\/p>\r\n            \r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\n","protected":false},"template":"","meta":{"_acf_changed":true},"industry":[241],"technologies_taxonomy":[82,85,95,96,175,186,242,243],"class_list":["post-5909","portfolio","type-portfolio","status-publish","hentry","industry-e-commerce","technologies_taxonomy-react","technologies_taxonomy-golang-development","technologies_taxonomy-html5","technologies_taxonomy-css3","technologies_taxonomy-rest-api","technologies_taxonomy-json","technologies_taxonomy-redux-saga","technologies_taxonomy-scss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v26.7) - 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