{"id":7756,"date":"2021-04-01T11:24:00","date_gmt":"2021-04-01T08:24:00","guid":{"rendered":"http:\/\/hqsoftwarelab.com\/?post_type=portfolio&p=7756"},"modified":"2025-03-11T14:50:49","modified_gmt":"2025-03-11T11:50:49","slug":"ar-vr-rethinking-e-commerce-with-a-virtual-fitting-room-on-mobile","status":"publish","type":"portfolio","link":"https:\/\/hqsoftwarelab.com\/portfolio\/ar-vr-rethinking-e-commerce-with-a-virtual-fitting-room-on-mobile\/","title":{"rendered":"Virtual Fitting Room on Mobile: 30% Reduction in Returns"},"content":{"rendered":"\n
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Highlights<\/h2>\n
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Need<\/h2>\n <\/div>\n

Increase customer engagement and sales for fashion brands and retailers<\/p>\n <\/div>\n

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Solution<\/h2>\n <\/div>\n

A mobile app that allows users to try on clothes on customized virtual avatars<\/p>\n <\/div>\n

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Technologies<\/h2>\n <\/div>\n Java<\/a>\n Swift<\/a>\n ARKit<\/a>\n Objective C<\/a>\n AVFoundation<\/a>\n MLKit<\/a>\n CoreMotion<\/a>\n Realm<\/a>\n Kotlin<\/a>\n Kotlin Coroutines<\/a>\n Retrofit<\/a>\n OkHttp<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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Results<\/p>\n

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6x<\/p>\n

growth in end-user engagement<\/p>\n <\/div>\n <\/div>\n

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30%<\/p>\n

reduced return rate<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Collaborating with HQSoftware, Reactive Reality AG delivered a mobile app with a virtual fitting room that enables brands and retailers to increase sales and user engagement.<\/p>\n

With the MVP, the customer was able to raise funding for future development and expand its team by 5x, proceeding partnership with HQSoftware.<\/p>\n

Now, the company has a fully working solution that provides a customized experience for end-users, reducing returns rates of e-commerce brands by up to 30%.
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\"Vika<\/p>\n <\/div>\n

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Looking for similar solutions or something unique to your needs?<\/div>\n

Contact us today! We’re happy to explore your needs!<\/p>\n <\/div>\n <\/div>\n

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\n Victoria Rokash<\/strong>
\n Business Development Manager\n <\/p>\n <\/div>\n

\n Get in touch<\/a>\n <\/div>\n <\/div>\n<\/blockquote>\n\n

Customer<\/h2>\n

Headquartered in Austria, Reactive Reality AG<\/a> is a provider of B2B software solutions for fashion e-commerce. The company’s flagship offering is an augmented reality–based content engine called PICTOFiT,  that allows converting pieces of clothes into vivid 2D & 3D assets for a virtual try-on. The product was designed to help retail businesses to increase sales and reduce return rates through driving consumer engagement.<\/p>\n

Idea<\/h2>\n

Behind the customer’s flagship product there is an PICTOFiT Content Service that allows the creation of accurate 3D models from conventional photos of clothes and vivid avatars of humans. Retailers can benefit immensely from PICTOFiT by offering consumers the opportunity to try on clothes virtually before they buy them. By customizing the shopping experience, they can also reduce their returns rate, increase customer loyalty, and boost brand awareness.<\/p>\n