Many forms of advertising have surfaced since the advent of the internet. The forms differ in several dimensions, including the extent of the advertisement’s integration with the editorial content, the stage in the customer’s purchase funnel, the extent of specific targeting and whether the contract is firm, or customer-initiated. So the question is, which online ads are most effective in motivating consumers to buy?
The influx of personal smartphones and tablets in the workplace poses a series of new queries for IT personnel. The Bring Your Own Device (BYOD) trend brings with it a new set of management, security and application delivery challenges. IT admins, the world around, are testing strategies to maximize the benefits and minimize the risks of BYOD programs. Risks and rewards of BYOD programs must be balanced to create a mutually beneficial workplace for employees and employers.
Spending money has never been easier. Unconventional payment options are multiplying rapidly. Consumers and merchants are becoming open to more and more cashless forms of payment. From mobile-activated vending machines to credit card readers at farmer’s markets, the mobile payments movement is in full swing – from futuristic fiction to right-now-reality.
For most of us, our digital lives are secured by passwords. According to research conducted by Purdue University’s International Center for Biometrics Research, the inherent weakness of passwords is becoming blatantly apparent. Researchers here envision an IT world where passwords are no longer the norm.
Few could have predicted that online storage would become as popular as it has. Not even Drew Houston, founder of Dropbox, who is first to admit surprise at the excitement around the technology. While Dropbox was the first to perfect cloud technology for consumers and has reaped the benefits – from 5 million users in 2010 to 25 million to 175 million users today – it faces some serious competition. As promised, in follow up to last week’s post on Cloud Computing & the Data Dilemma, below is a brief look at the top four online storage options.
Gone are the days of floppy disks and portable hard drives, the age of cloud-based storage is upon us. The ability to backup, store and sync data across multiple devices has radically changed the way we use technology for both personal and business purposes. As the technology has advanced and the security concerns have lessened, businesses across a host of industry sectors have been implementing the technology at an astounding rate and their organizations have been reaping the rewards of the resulting efficiencies.
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