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Despite an obvious trend toward the superficial, content still trumps appearance when it comes to building a successful website. In a recent article, published in The Content Strategist, author Leanna Kelly simply contends, “bad content equals bad customer service.” The online world is an impersonal one, to make up for this customer service and quality content must be held as paramount.

Google announced their latest new tool this past Tuesday, October 5th: a tool that intends to give customers instant gratification for any question or issue they may have. This seemingly too-good-to-be-true tool is called Helpouts. A recent blog on Mashable says that Google is expanding its empire from online help to personal help. Instead of seeking answers via a search engine, customers can now talk to an actual person online and over a web camera. But is this anything new?

In light of a recent white paper written by the second-largest software company in the world, Oracle, for the US Department of Defense (DoD), which spoke of the unreliability and high price of open source software, we thought we would look at the open source debate in depth, and weight out the issue.